ºÚÁϲ»´òìÈ

Bachelor of Science (BSc)

Bachelor of Science (BSc) in Business Administration

Duration: 3 years

Language: English

Format: Campus, Geneva

Price: 12.900 CHF per year

BACHELOR OF SCIENCE

Bachelor in Business Administration

The Bachelor’s degree focuses on three key areas that cover business administration aspects:

Ìý ÌýINNOVATION & DISRUPTION

Ìý ÌýLEADERSHIP

Ìý ÌýMANAGEMENT

The Bachelor in Business Administration (BSc) is a unique program designed to offerÌýfull flexibility. Our Geneva campus-based Bachelor of Science (BSc) program offers a wide and balanced foundation to grow as future business leaders.

You will learn what interests you and what you need to boost your career and acquire valuable knowledge.

For online learning we use a platform used byÌýHarvardÌý²¹²Ô»åÌýMIT.

AI in Career Development
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Program overview

  • Business Administration core courses
  • 3 year program
  • 3 Specializations
  • ºÚÁϲ»´òìÈ pluses
  • 1 Personal Advisor
  • S-Connect
  • Top-notch e-learning platform
  • 180 ECTS
  • 2 intakes: September and January

About the program

LEARNING OBJECTIVES

This program will help you develop an excellent understanding of the fundamentals of business.

Upon graduating you’ll be ready to launch straight into your career as our program will help you learn to lead, innovate and problem-solve in fast-changing business environments.

The Bachelor program has the following main objectives:

  1. Students will demonstrate a deep understanding of the fundamental concepts,
    theories, and principles in their chosen field of study, showcasing a strong
    academic foundation.
  2. Students will develop critical thinking skills to analyze information, solve complex
    problems, and make informed decisions in both academic and real-world contexts.
  3. Students will manifest a heightened global perspective.
  4. Students will communicate effectively, both orally and in writing, demonstrating
    the ability to convey complex ideas clearly and professionally in various formats
    and settings.
  5. Students will be able to work effectively in diverse teams, demonstrating strong
    interpersonal skills, leadership, and the ability to contribute positively to group
    dynamics.
  6. Students will be able to recognize and address ethical dilemmas in their field, understanding the implications of their actions on individuals and society, and demonstrating a commitment to responsible and socially conscious decision-making.

STUDENT ACHIEVEMENT KEY METRICS

Student achievement key metrics can be found here.

Curriculum

The Bachelor’s degree in Business Administration curriculum is a 3-year program, composed of core courses. The program is fully delivered on campus in Geneva, Switzerland.

Program curriculum* is the following one:

Year 1:

  • PRINCIPLES OF MANAGEMENT (PMBAC01)
  • RESEARCH & ACADEMIC WRITING (GRAW01)
  • INTRODUCTION TO BUSINESS COMMUNICATION (GITBC01)
  • INTERNATIONAL MARKETING & BRANDING (IMBBAC01)
  • BUSINESS ENGLISH (BEBAC01)
  • DESIGN THINKING (DT01)
  • INTRODUCTION TO PROJECT MANAGEMENT (PMBBA2)
  • ACCOUNTING FOR MANAGERS (AMBAC01)
  • BUSINESS LAW AND ETHICS (BEBLBBA2)
  • COMPANY PROJECT 1 (Internship) (CP1G01)

Year 2:

  • INTRODUCTION TO SALES & CRM (SCRMBBA2)
  • INTRODUCTION TO HUMAN RESOURCE MANAGEMENT (HRMBAC01)
  • INTRODUCTION TO FINANCE (GITF01)
  • DIGITAL BUSINESS (DBBAC01)
  • APPLIED STATISTICS FOR MANAGERS (ASFMBAC01)
  • COPYWRITING (CWBAC01)
  • MANAGEMENT OF INFORMATION SYSTEMS (MISBAC01)
  • COMPANY PROJECT 2 (INTERNSHIP) (CP1G02)
  • BUSINESS STRATEGY (BSBAC01)
  • PUBLIC RELATIONS (PRBAC01)

Year 3*:

  • ENTREPRENEURSHIP (ESBAC01)
  • ORGANIZATIONAL BEHAVIOUR & DEVELOPMENT (OBDBAC01)
  • CONTENT MANAGEMENT
  • LEADERSHIP AND MANAGEMENT DEVELOPMENT (LMDBAC01)
  • INNOVATION AND CHANGE MANAGEMENT (ICMBAC01)

*Common Courses for All Specializations

SPECIALIZATION #1: INTERNATIONAL BUSINESS

  • DIGITAL BUSINESS ACCELARTION (DBAB01)Ìý
  • CROSS CULTURAL MANAGEMENT (BCCM01)
  • INTRODUCTION TO AI FOR MANAGERS (IAI02)
  • FINAL THESIS (GFT01)

SPECIALIZATION #2: CREATIVE BUSINESS MANAGEMENT

  • SOCIAL MEDIA FOR BUSINESS, WITH DIGITAL PHOTOGRAHY AND VIDEO PRODUCTION
  • EVENT MANAGEMENT
  • INOVATIVE TEHNOLOGY-DRIVEN VALUE CREATION (ITDVC01)
  • FINAL THESIS (GFT01)

SPECIALIZATION #3: BUSINESS IT

  • BUSINESS IT (BIT01)
  • DATABASES-SQL SERVER (SQL01)
  • INTRODUCTION TO PROGRAMMING (IP01)
  • FINAL THESIS (GFT01)

* final list of available courses is subject to change

ONLINE LEARNING

Online learning isÌýdeliveredÌý³Ù³ó°ù´Ç³Ü²µ³óÌýasynchronousÌý²¹²Ô»åÌýsynchronous methods.

Asynchronous learningÌýtakes form of:
–Ìýprerecorded lectures supplemented by a variety of engaging activities such as quizzes,Ìýreadings,Ìýassignments,ÌýcapstoneÌýprojects,Ìýknowledge checks, etc.

Synchronous learningÌýtakes form of:
–Ìýlive lecturesÌýin form ofÌýLive Q&A Sessions, live seminars and webinars, guest lectures, live lectures on specific topics, one to one sessions with the professor, etc.

ºÚÁϲ»´òìÈ Geneva employs aÌýhybrid approachÌýto deliver the online learning, seamlesslyÌýblending asynchronous and synchronousÌýlearning methods to deliver the most effective and dynamic educational experience. By combining prerecorded lectures, quizzes, readings, assignments, and capstone projects with live sessions such as seminars, webinars, and interactive discussions, ºÚÁϲ»´òìÈ Geneva ensures that students benefit from theÌýflexibility of self-paced learningÌýwhile also enjoying theÌýbenefits of real-time engagement and interaction with instructors and peers.ÌýThis integration of asynchronous and synchronous elements enhances student comprehension, engagement, and overall learning outcomes.

PROGRAM PREREQUISITES

– Basic financial literacy is advisable.

TEACHING METHOD

This program is delivered entirely on campus.Ìý

You also have the opportunity to increase your learning by attending our webinars.

Our interactive, supportive teaching model is designed for busy professionals and is delivered through our best-in-class learning management system.

MATERIALS

  • All reading materials for this course will be made accessible to you through the ºÚÁϲ»´òìÈ Online Learning Portal. Notes for each module are often downloadable, and you are able to save your current learning status and continue whenever you like.
  • We provide access to – an online platform to socialize / exchange / engage and communicate with current students, alumni, professors and industry partners.
  • Access to ºÚÁϲ»´òìÈ e-Library and EBSCO (the largest provider of research databases, e-journals, magazine subscriptions, eBooks and discovery service).

CORE LEARNING OUTCOMES

Core Learning Outcomes, applicable to all Bachelor Programs:
  • Students will demonstrate a deep understanding of the fundamental concepts, theories, and principles in their chosen field of study, showcasing a strong academic foundation.
  • Students will develop critical thinking skills to analyze information, solve complex problems, and make informed decisions in both academic and real-world contexts.
  • Students will manifest a heightened global perspective.
  • Students will communicate effectively, both orally and in writing, demonstrating the ability to convey complex ideas clearly and professionally in various formats and settings.
  • Students will be able to work effectively in diverse teams, demonstrating strong interpersonal skills, leadership, and the ability to contribute positively to group dynamics.
  • Students will be able to recognize and address ethical dilemmas in their field, understanding the implications of their actions on individuals and society, and demonstrating a commitment to responsible and socially conscious decision-making.

Bachelor of Science in Business Administration Program Learning Outcomes:Ìý

  • Deconstruct complex business scenarios.
  • Evolve efficient leadership and management skills.
  • Operate successfully through various business contexts.Ìý

STUDY PROGRAM OUTLINE

To access the detailed Bachelor in Business IT study program outline, please click on this LINK.

To access the detailed Bachelor in Creative Business Management study program outline, please click on this LINK.

To access the detailed Bachelor in International Business study program outline, please click on this LINK.

DEGREE

Upon successful completion of the Bachelor program you will be awarded with a Bachelor degreeÌýin selected specialization delivered by ºÚÁϲ»´òìÈ Geneva.

Ìý

ACADEMIC CALENDAR

to view the Academic Calendar for 2025–2026.

SPECIALIZATIONS

The Bachelor of Science in Business Administration program spans a duration of three years and offers a comprehensive curriculum with three distinct specializations. The entire program is conducted on-site at our campus located in Geneva, Switzerland. Students have the opportunity to tailor their academic journey by choosing one of the following specializations:

Overview
Tuition Fees
Admissions
Curriculum

BSc degree in Business Administration

Our BSc degree in Business Administration program is easily compatible with your professional life.

Through our core courses we attach high importance to practical relevance and direct applicability.

The BSc program is offered in English, brings 180 ECTS credits, Level 6 / EQF 6Ìýwith the duration of 3 years and is delivered at our Geneva campus. The program is organised into Year 1, Year 2 and Year 3. There are 2 intakes per year: October and January.

The Bachelor of Science in Business Administration program spans a duration of three years and offers a comprehensive curriculum with three distinct specializations. The entire program is conducted on-site at our campus located in Geneva, Switzerland. Students have the opportunity to tailor their academic journey by choosing one of the following specializations:

All of the lectures follow high standards and are delivered by ºÚÁϲ»´òìÈ through ºÚÁϲ»´òìÈ’s state of the art online technology. Our professors will keep you engaged, motivated and will provide high quality teaching experience in order to leverage your professional development and advance your career.

Tuition Fees

The total tuition fees for the Bachelor degree in Business Administration:

Year 1: 12.900 CHF
Year 2: 12.900 CHF
Year 3: 12.900 CHF

Tuition fees: 38.700 CHF*

Application fee: 200 CHF (non-refundable)

*ÌýThis price includes all online program related costs. Additional costs may apply in some circumstances.Ìý

Admissions

  • Successful completion of the Swiss Baccalaureate / High School Diploma / International Baccalaureate or equivalent*
  • Swiss commercial vocational baccalaureate or Vocational Educational Training (VET) equivalent qualification
  • English requirements: If a candidate is not from a majority English-speaking country, then an evidence of English language competency is required.
  • Grade transcripts
  • Your CV or resume
  • ID or passport copy
  • One photo
  • English Proficiency for non-native speakers

For more information please get in contact with ºÚÁϲ»´òìÈ Geneva.

*Details on Secondary Education Qualifications

A foreign upper secondary school-leaving certificate must correspond substantially to the Swiss Maturity Certificate in regards to school subjects, number of hours, and length of schooling.
Ìý
Specifically:
– It must be the highest possible upper secondary school-leaving certificate in the issuing country,
– It must entitle the holder to general access to university studies,
– It must – as a rule – be attained in an unabridged course of schooling in a school class,
– It must be in one of the following streams: classical languages, modern languages, humanities and social sciences, or mathematics and natural sciences,
– It must qualify as general education.

Curriculum

The Bachelor degree Business Administration curriculum is a 3 years program, composed of core courses. The program is fully run on campus in Geneva, Switzerland.

Program curriculum* is the following one:

Year 1:

  • PRINCIPLES OF MANAGEMENT (PMBAC01)
  • RESEARCH & ACADEMIC WRITING (GRAW01)
  • INTRODUCTION TO BUSINESS COMMUNICATION (GITBC01)
  • INTERNATIONAL MARKETING & BRANDING (IMBBAC01)
  • BUSINESS ENGLISH (BEBAC01)
  • DESIGN THINKING (DT01)
  • INTRODUCTION TO PROJECT MANAGEMENT (PMBBA2)
  • ACCOUNTING FOR MANAGERS (AMBAC01)
  • BUSINESS LAW AND ETHICS (BEBLBBA2)
  • COMPANY PROJECT 1 (Internship) (CP1G01)

Year 2:

  • INTRODUCTION TO SALES & CRM (SCRMBBA2)
  • INTRODUCTION TO HUMAN RESOURCE MANAGEMENT (HRMBAC01)
  • INTRODUCTION TO FINANCE (GITF01)
  • DIGITAL BUSINESS (DBBAC01)
  • APPLIED STATISTICS FOR MANAGERS (ASFMBAC01)
  • COPYWRITING (CWBAC01)
  • MANAGEMENT OF INFORMATION SYSTEMS (MISBAC01)
  • COMPANY PROJECT 2 (INTERNSHIP) (CP1G02)
  • BUSINESS STRATEGY (BSBAC01)
  • PUBLIC RELATIONS (PRBAC01)

Year 3*:

  • ENTREPRENEURSHIP (ESBAC01)
  • ORGANIZATIONAL BEHAVIOUR & DEVELOPMENT (OBDBAC01)
  • CONTENT MANAGEMENT
  • LEADERSHIP AND MANAGEMENT DEVELOPMENT (LMDBAC01)
  • INNOVATION AND CHANGE MANAGEMENT (ICMBAC01)

*Common Courses for All Specializations

SPECIALIZATION #1: INTERNATIONAL BUSINESS

  • DIGITAL BUSINESS ACCELERATION (DBAB01)
  • CROSS CULTURAL MANAGEMENT (BCCM01)
  • INTRODUCTION TO AI FOR MANAGERS (IAI02)
  • FINAL THESIS (GFT01)

SPECIALIZATION #2: CREATIVE BUSINESS MANAGEMENT

  • SOCIAL MEDIA FOR BUSINESS, WITH DIGITAL PHOTOGRAHY AND VIDEO PRODUCTION
  • EVENT MANAGEMENT
  • INOVATIVE TEHNOLOGY-DRIVEN VALUE CREATION (ITDVC01)
  • FINAL THESIS (GFT01)

SPECIALIZATION #3: BUSINESS IT

  • BUSINESS IT (BIT01)
  • DATABASES-SQL SERVER (SQL01)
  • INTRODUCTION TO PROGRAMMING (IP01)
  • FINAL THESIS (GFT01)

* final list of available courses is subject to change

After completing the Bachelor of Business Administration (BBA), you will be able to:

This program will help you build a solid foundation in business principles, management practices, and the fundamentals of operating in a global business environment.

Upon graduation, you will be prepared to start or advance your career with the knowledge and skills needed to contribute effectively to organizations, support business growth, and address practical challenges in today’s dynamic markets.

The BBA program has the following main objectives:

  • Develop fundamental business knowledge – Students will gain a strong understanding of core business areas such as management, marketing, finance, operations, and international business, providing a solid base for entry-level roles and future specialization.
  • Build analytical and problem-solving skills – Students will learn to analyze business situations, interpret data, and apply structured thinking to solve real-world business problems.
  • Enhance communication and teamwork skills – Students will communicate effectively in professional environments, collaborate in teams, and present ideas clearly and confidently.
  • Foster ethical and responsible business awareness – Students will understand basic ethical principles in business, recognize the impact of decisions on society, and demonstrate responsible and professional behavior in organizational contexts.

Student testimonial

Studying in ºÚÁϲ»´òìÈ gives me aÌýunique opportunity to study in a bachelor’s course while being a full-time professional athlete.ÌýI have always admiredÌýSwitzerlandÌýas a brand and a sign of good quality and designated people. Same with ºÚÁϲ»´òìÈ Geneva, also a fact that aÌýbig percentage of ºÚÁϲ»´òìÈ graduates are working on very high-level jobs and are successful people.

Take your career to the next level!

Our Online Bachelor of Business Administration (BBA) will help prepare you to start your career in a variety of organizations and industries. Many of our graduates pursue entry-level and junior roles such as: Business Analyst, Marketing Assistant, Junior Manager, Sales Executive, HR Assistant, Entrepreneur, or continue their studies at postgraduate level.

Overall, the BBA contributes to your career development in the following ways:

  • Develop a global business perspective

  • Build practical problem-solving skills

  • Gain a strong foundation in business and management principles

  • Understand how different areas of a business work together

  • Encourage innovative and creative thinking

  • Explore the fundamentals of entrepreneurship

  • Develop teamwork and collaboration skills

ºÚÁϲ»´òìÈ Geneva graduation

Experience ºÚÁϲ»´òìÈ

Premium Knowledge

We will provide you knowledge of latest theories and methodologies in business and management.

Career Boost

You will learn to apply novel, innovative, and creative solutions to complex business problems.

Flexibility

Our programs fits with working professional busy schedule by providing flexible study structureÌý

How would you like to connect with peers, alumni, professors, industry leaders, and partner companies?

Through our innovative S-Connect platform, you gain access to a dynamic digital space designed for networking, collaboration, and professional growth.

From day one, every student receives access to S-Connect, enabling immediate integration into a vibrant community that supports your success during your studies and beyond.

sconnect

Want to get a sneak peek into our on Campus Learning Experience?

Have you wondered what on campus learning looks like at ºÚÁϲ»´òìÈ Geneva?Ìý

In a world rapidly evolving towards digitalization, the education sector is no exception.

The ºÚÁϲ»´òìÈ has been at the forefront of this transformation, offering a cutting-edge on campus learning experience that sets a new standard for the global education landscape.

Why ºÚÁϲ»´òìÈ’s on Campus Format Stands Out?

Swiss Quality Education

ºÚÁϲ»´òìÈ has harnessed technology to bring world-class education to students’ fingertips, regardless of their geographical location.

Engaging Learning Environment

The on campus learning experience at ºÚÁϲ»´òìÈ is far from the traditional, passive approach.

Expert Faculty and Global Perspective

The institution boasts an international roster of professors, industry experts, and thought leaders who bring a global perspective to the courses.

With our unique programs you will strengthen your strategicÌývision,ÌýefficiencyÌý²¹²Ô»åÌýleadershipÌýto manage today’s organizations.

ºÚÁϲ»´òìÈ Geneva Business school